Previous work
Previous marketing work
Examples of marketing projects I’ve led throughout my career.
01 / Industrial marketing
Technical products.
Clear communication.
Product content, e-commerce, email, and prospect follow-up.
The project
Marketing for industrial products, including digital product information and communication with engineering prospects.
What I did
I worked on industrial email campaigns, product content, e-commerce, and engineering prospect follow-up.
Skills applied
Industrial product communication, email marketing, digital buying journeys, and relevant prospect follow-up.
02 / Professional education & accreditation
Email and SMS
for learning events.
Customer journeys for webinars and virtual conventions.
The project
Communications around professional learning events, with email and SMS as the primary channels.
What I did
I worked on customer journeys for webinars and virtual conventions using ActiveCampaign, connecting event communication across email and SMS.
Skills applied
Customer journey planning, email and SMS communication, and marketing automation.
03 / Franchise communications
Content in
the client’s voice.
Email, blog, and social content for franchise businesses.
The project
Marketing content across several channels, written to reflect the client’s voice.
What I did
I created email, blog, and social content for franchise clients, adapting the writing to their voice and the channel.
Skills applied
Brand voice, copywriting, and content development across email, blogs, and social media.
04 / Food & e-commerce
From a cake idea
to an online order.
Product and purchasing campaigns for my own food business.
An owner’s perspective: this work was for my own business.
The project
King cake preorders, design-your-own cake offerings, and wedding cake purchasing campaigns.
What I did
I worked on Facebook and Instagram advertising, landing pages, and email to present these offerings and support online purchasing.
Skills applied
E-commerce marketing, product messaging, paid social, landing pages, and email campaigns.
What that brings to your business
Different industries.
A practical approach.
These projects span learning events, franchise communications, online purchases, and industrial products. Each calls for understanding the audience and making the next step clear.
That experience informs how I approach content, email, websites, and follow-up. Your project starts with your business and its own needs.
A practical place to start
Let’s find your next
right step.
Bring your website, your questions, and what feels stuck.