Helpful guides
Small checks.
Useful next steps.
Plain-language checklists to help you see your marketing through a buyer’s eyes.
01 / Website clarity
Can a new buyer
understand your website?
Open your home page as if you’ve never heard of your business. Then check:
- Can you tell what the business makes, supplies, or services?
- Is it clear who the products or services are for?
- Can a buyer find the capabilities or details they need?
- Is there one obvious next step?
- Can you read the page and use its contact links on a phone?
Start here: Rewrite the first headline in plain language. Say what you do and who you help before describing your company history.
02 / Inquiry follow-up
What happens after
someone gets in touch?
Trace one recent inquiry from the first message to the next conversation.
- Who receives the inquiry, and who owns the next step?
- Does your team have the information needed to respond?
- Is the reply useful and relevant to the question?
- Is it clear when someone should follow up again?
- Can your team see whether the inquiry is still open?
Start here: Give every inquiry an owner and a visible next step. A simple shared process is more useful than an elaborate tool nobody uses.
03 / Trade show follow-up
Keep the context
from the conversation.
Before the show, decide how your team will capture information that makes the next message useful.
- Record the person’s question or application, not just a badge scan.
- Note the information you promised to send.
- Identify who on your team will follow up.
- Group contacts by the conversation and next step they need.
- Review contact permissions and preferences before campaign outreach.
Start here: Draft a short follow-up that references the actual conversation and delivers what you promised.
Explore trade show support →A practical place to start
Let’s find your next
right step.
Bring your website, your questions, and what feels stuck.
More reading