About | Reynoso Marketing
The Person Behind the System

Alex Reynoso

Founder & Principal — Reynoso Marketing

I started Reynoso Marketing because I kept seeing the same problem: hardworking companies with great products and real expertise — held back by marketing that was disconnected, inconsistent, or built around activity instead of results. I built this consultancy to fix that. Not with campaigns. With systems.

Alex Reynoso — Founder, Reynoso Marketing
What Drives This Work

Three Things I Believe — and Build By

01

Honesty Over Hype

Most agencies sell you on what sounds impressive. I tell you what’s working, what isn’t, and what will actually move your pipeline. Honesty isn’t a soft value — it’s the foundation of every recommendation I make.

02

People First, Always

Behind every company is a team of people who worked hard to build something real. I take that seriously. My job is to help those people grow — not just their revenue, but their confidence in what marketing can do for them.

03

Systems, Not Tactics

A single campaign doesn’t build a business. A connected, measurable system does. Every engagement I take on is built around creating something that compounds over time — not just producing activity for a monthly report.

Background

10+ Years Building Marketing That Actually Works

I grew up in the Chicago area and have spent my career at the intersection of marketing strategy, digital execution, and B2B growth. I’ve worked across industries — industrial manufacturing, franchise development, healthcare, food and beverage — always focused on one thing: connecting real businesses with the buyers who need them.

Before founding Reynoso Marketing, I served as the first U.S.-based marketing hire at Pisco USA, a Japanese pneumatics manufacturer expanding into North and Latin American markets. I built their entire marketing and e-commerce presence from the ground up — strategy, digital channels, email, SEO, bilingual content, and a full outbound lead generation engine. I also led all Latin American sales efforts, managing distributor relationships across Mexico and beyond.

Before that, I led content strategy at Fishman Public Relations where a B2B email campaign I built delivered a 48% open rate and secured 180 new franchisees in a single quarter. Earlier in my career I built the first e-commerce presence for Pierre’s Bakery, generating $30K in online sales in year one from zero.

“I’m not here to sell you a service. I’m here to build you a system — one that keeps working whether I’m in the room or not.”

I’m bilingual in English and Spanish, hold an Integrated Marketing Communications Certificate from DePaul University, and a BFA in Advertising from the Illinois Institute of Art. I’m based in Maywood, IL — and I work with industrial and B2B companies across the U.S.

Career
Reynoso Marketing
Founder & Principal
2023 – Present
Pisco USA, Inc.
Division Head, Marketing & Business Development
Jan 2025 – Present
Fishman Public Relations
Content Strategist
Sep 2024 – Jan 2025
Naehas
Support Specialist / Campaign Manager
Jan 2021 – Nov 2023
HFMA
Marketing Coordinator
Mar – Nov 2020
Joint Commission
Marketing Coordinator
Sep 2019 – Jan 2020
Arteco Food & Beverages
Branding & Marketing Specialist
Apr 2015 – Jul 2018
Capabilities

What I Bring to Every Engagement

B2B Marketing Strategy
Email Marketing
Lead Generation
SEO & Content
E-Commerce
CRM Alignment
LinkedIn Strategy
LATAM & Bilingual
Paid Advertising
Marketing Analytics
Sales Enablement
Outbound Prospecting
Work Together

Ready to Build Something That Lasts?

If you’re running an industrial or B2B company and you’re tired of marketing that produces activity but not pipeline — let’s talk. Start with a free 45-minute Growth Audit.

Book Your Free Growth Audit Get in Touch